Afresh IGA Belmore

Social & Digital Campaign Ads

Created with Adobe Photoshop and Adobe Premiere

Afresh IGA is Belmore’s local supermarket that caters for its customer’s daily needs. Known for its low prices, Afresh IGA needed to launch a weekly digital campaign to showcase the items that are on special to let customers know how they can save money on daily essentials. On top of that, Afresh also needed help in strengthening brand awareness in the digital sphere only having been open for the last couple of years. To mitigate this, a bunch of social media posts and promotions that stayed true to IGA’s brand guidelines were also conceptualised and created.